Panel Discussion: “Brand Safety Online”
Panellists: Sarah McDevitt (Client Director in Radical), John Patten (Director at Digitize), Ken Nugent (Sales and Business Development Manager of RTÉ Digital)
Slides: “Digital Display Advertising – Making sense of it all” by Ken Nugent RTE Digital
Ken will take us through changes in audience behaviour, how this impacts upon targeting for digital media and how rich media, video and mobile can make an impact and deliver for brands. He’ll outline some pitfalls to be aware of and propose that Value does not necessarily equal Price in the online universe.
Here is a taste of the information you will take away from this overview:
Rich Media:
- What is it ?
- How can it help my brand ?
- How best to use it
Audience Behaviour:
- How audience behaviour has changed
- The move to mobile
- Hitting your target market in digital media
Mobile:
- The post PC, mobile world
- Overview of display advertising on mobile
Video:
- How to make video advertising work for your brand
Value doesn’t equal Price
- Good v Bad Impressions
- How to get value – blending
- Brand safety
- View-ability
Venue: Core Media, 16 Sir John Rogerson’s Quay, Dublin 2
Time: 08.15 – 10.00 am
Cost: €25 per person
To book your place(s) email info@aai.ie
For further info go to our website at http://www.aai.ie/events
Association of Advertisers in Ireland
Fitzwilliam Business Centre
26 Upper Pembroke Street
Dublin 2
Tel. +353 1 6373950 Fax +353 1 6373954
follow us on Twitter @TheAAI
join us on Linked In @The Association of Advertisers in Ireland
